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About us

Meet the Team

Ride AI is all about digging into the real work happening in AV today—what’s working, what’s still challenging, and what it takes to make driverless tech an integrated part of our world. Our mission to propel autonomy and robotics forward with exective events, newsletters, podcasts, and other experiences.

James Gross

James Gross is an American entrepreneur. James is the co-founder of Alephic, an Al-first software company built to solve marketing's most complex challenges. He is also the Founder and CEO of Ride AI.

James also co-founded Micromobility Industries, the largest community for small electric vehicles, before selling it in 2024. James also co-founded and sold Percolate, the system of record for marketing. His passion lies at the intersection of AI, marketing and mobility.

Sophia Tung

A former Twitter software engineer and startup founder turned AV and robotics enthusiast by some honking Waymos under her window, Sophia now takes deep dives into experiences and technologies around emerging tech, robotics, and autonomy on her YouTube channel and socials. She's best known for her investigative journalism into the Chinese AV industry, Waymo parking lot livestream, and her record setting attempt of the longest continuous Waymo ride by the general public.

She co-hosts the "Ride AI" podcast, where she discusses the latest developments in mobility technology with industry leaders. ‍Sophia also contributes to the Ride AI newsletter, providing weekly updates on AI and mobility news.

Edward Niedermeyer

Edward Niedermeyer is an American author, analyst, and critic who focuses on the automotive industry and mobility innovation. His writing has been published in The New York Times, The Truth About Cars, and The Wall Street Journal, and in 2019, his book Ludicrous: The Unvarnished Story of Tesla Motors was released. Niedermeyer cohosts The Autonocast, a podcast about autonomous vehicles technology and its effects and also the Ride AI Podcast.

Timothy B. Lee

Timothy B. Lee is the author of Understanding AI, a newsletter that explains how AI works and how it's changing our world. Previously he wrote for the Washington Post, Vox, and Ars Technica. He's been writing about autonomous vehicles for more than 15 years. He has a master's degree in computer science and lives in Washington DC.

Noah Brier

Noah has spent the last twenty years operating at the intersection of marketing and technology—first at award-winning agencies, and later as an entrepreneur. In 2011 Noah co-founded Percolate, the world's leading content marketing platform.

Noah has been recognized as one of the most creative people in business by Fast Company magazine, as a digital innovator by Bloomberg Businessweek, and sat on the World Economic Forum's Global Agenda Council for Social Media. He built Brand Tags in 2008, an experiment in brand perception that was acquired by Solve Media, and has written for AdAge, AdWeek, Contagious, and Fast Company, amongst other publications. In 2019, Noah co-founded Why Is This Interesting?—a daily newsletter read by 20,000+ intellectually omnivorous individuals. In 2023, he founded BrXnd, an organization at the intersection of marketing and AI, with the mission to propel marketing forward with events, education, consulting, and experiments that combine the power of brands with the amazing potential of AI. Noah also co-founded Alephic, an Al-first strategic consultancy built to solve marketing's most complex challenges.