About Ride AI

James Gross is the founder of Ride AI. James is also the co-founder of Alephic, an AI-first consultancy tackling marketing's most complex challenges. Previously, James co-founded Percolate, a pioneering content marketing platform serving large enterprises like Unilever and GE, which was acquired by Seismic in 2019. James also is the Co-Founder of Micromobility Industries, the largest community for small electric vehicles.

A former Twitter software engineer and startup founder turned AV and robotics enthusiast by some honking Waymos under her window, Sophia now takes deep dives into experiences and technologies around emerging tech, robotics, and autonomy on her YouTube channel and socials. She's best known for her investigative journalism into the Chinese AV industry, Waymo parking lot livestream, and her record setting attempt of the longest continuous Waymo ride by the general public.

Edward Niedermeyer is an American author, analyst, and critic who focuses on the automotive industry and mobility innovation. His writing has been published in The New York Times, The Truth About Cars, and The Wall Street Journal, and in 2019, his book Ludicrous: The Unvarnished Story of Tesla Motors was released. Niedermeyer cohosts The Autonocast, a podcast about autonomous vehicles technology and its effects and also the Ride AI Podcast.

Timothy B. Lee writes Understanding AI, a newsletter that explores how AI works and how it's changing our world. Previously he wrote for the Washington Post, Vox.com, and Ars Technica. He's been covering the AV industry for more than 15 years. He has a master's degree in computer science and lives in Washington DC.

Noah has spent the last twenty years operating at the intersection of marketing and technology—first at award-winning agencies, and later as an entrepreneur. In 2011 Noah co-founded Percolate, the world's leading content marketing platform.

Noah has been recognized as one of the most creative people in business by Fast Company magazine, as a digital innovator by Bloomberg Businessweek, and sat on the World Economic Forum's Global Agenda Council for Social Media. He built Brand Tags in 2008, an experiment in brand perception that was acquired by Solve Media, and has written for AdAge, AdWeek, Contagious, and Fast Company, amongst other publications. In 2019, Noah co-founded Why Is This Interesting?—a daily newsletter read by 20,000+ intellectually omnivorous individuals. In 2023, he founded BrXnd, an organization at the intersection of marketing and AI, with the mission to propel marketing forward with events, education, consulting, and experiments that combine the power of brands with the amazing potential of AI. Noah also co-founded Alephic, an Al-first strategic consultancy built to solve marketing's most complex challenges.